I’m a seasoned and multifaceted marketer who cut his teeth in the NYC start-up scene and thrives in high-paced, complex, and ever-evolving spaces like healthcare.
I believe great business leaders need to be connectors and builders — liaising between various groups in the organization, uncovering synergies while serving as a central hub of industry knowledge.
I like to tackle large problems, especially ones for which success isn't a guaranteed result. My spare time is filled with chasing three beautiful kids, rebuilding a '72 Ford, aging California Super Tuscans, and composing music.
Single-handedly built and managed Teladoc’s go-to-market strategy for all things digital (including sub brands)
Led all efforts related to demand generation; conversion; engagement & retention for B2C, B2B2C and B2B
Oversaw all paid and owned media including seo, sem, social, streaming radio/TV, retargeting, mobile, programmatic display, etc. with monthly budgets averaging $600k-$750k
Increased product utilization (member registrations, consults) by 35-40% YoY
Acted as digital strategist, pitchman, analytics chief and programmer by turns
Designed, wrote and successfully implemented a JavaScript-based, scalable digital co-op program for Bosch, Thermador, Gaggenau, Yamaha, and Kubota; system is capable of handling over 5,400 micro-marketing budgets and DMAs, and provides automated reports
Served as sole interpreter of marketing analytics; used learnings to develop and deliver digital branding recommendations to C- suite audience
Served as Strategic Advisor for over 100 clients in the U.S., Canada, Mexico, Europe, Asia, Middle East, and Africa
Managed relationships with 25+ global brands, advertising agencies, public relations firms, and specialized marketing firms including Hostess, Wells Fargo, Expedia, Forever 21, CBS, Red Solo Cup, Verizon, etc.
Strategic Account Manager for over 60 clients in the U.S., Canada, Mexico, Brazil, U.K., and South Africa
Generated over 750,000 Facebook Fans for client James Patterson at a cost of $0.48 per fan
Daily management responsibilities included A/B testing, traffic expansion, new customer acquisition, reporting, goal setting and budget proposals across Google Adwords, Search Alliance, and Facebook
Managed over $1.5 million in monthly ad spend
Developed 2015 digital branding strategy for SMB acquisitions team
Created user journey with remarketing pathways through hundreds of variants in messaging, medium, and landing pages
Performed comprehensive audit and series of optimizations related to SEM, SEO, and web analytics for johnshopskinsmedicine.com
Single-handedly built the entire websites for both of Perio’s brands, Barbasol and PureSilk
Digital branding and technical lead for suite of brands including SERMO, The New York Yankees, Lufthansa Airlines, CLEAN Beauty and more